Lauren McCrocklin is owner and creative director of The Wild Heart. Graduating with a Bachelor of Fine Arts in Fashion Design from Virginia Commonwealth University in 2007, Lauren spent some time in New York before returning to Richmond to start The Wild Heart—a bohemian-inspired leather handbag line in 2011. While building the brand, she helped open Richmond’s Addison Handmade & Vintage in 2013 which she continues to co-own and grow. Giving her lifelong love of fashion design and styling a home of its own, she opened The Wild Heart storefront in July 2019. 

In this space, Lauren brings a consciously-curated collection of her favorite designers together from around the world. As a new mother, she draws inspiration from her supportive husband Brian and their son Nolan.  Her experiences and relationships are influences that can be seen around the store. Working alongside her sister Jessica Divine—the designer behind Blue Begonia Jewelry—they have cultivated the aesthetic that has come to be The Wild Heart. 


Speaking to fun-loving, like-minded individuals, The Wild Heart offers an array of women's wear, gifts, accessories, homewares, and baby items with a focus on ethical and sustainable brands. Excited for what the future holds, Lauren knows this is just the beginning.