The Wild Heart is truly a manifestation that has been in the works for some time.  Lauren McCrocklin, owner and founder of The Wild Heart, graduated with a Bachelor of Fine Arts in Fashion Design from Virginia Commonwealth University in 2007. 

 Following graduation, Lauren spent some time in New York, living, working and dipping her toe into the fashion industry.  After following her heart back to Richmond in 2011 she began The Wild Heart—a vintage inspired leather handbag line. While building the brand, she helped open Richmond’s Addison Vintage in 2013. 

After six fulfilling years as a co-owner of Addison, she began a new chapter by opening The Wild Heart storefront in July, 2019. 

In the intimate space, Lauren brings a consciously-curated collection of favorite brands together from around the world. She draws inspiration from music, vintage clothing, travel, and nature. Offering a blend of urban and coastal influences with a nod to modern nostalgia, intuition and authenticity is always at the core of The Wild Heart's esthetic.  

Speaking to fun-loving, free spirited and like-minded individuals, The Wild Heart offers an array of women's wear, gifts, accessories, homewares, and baby items with a focus on ethical, handmade and sustainable practices.

Excited for what the future holds, Lauren knows this is just the beginning of The Wild Heart's story.