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Lauren McCrocklin, owner and founder of The Wild Heart, graduated with a Bachelor of Fine Arts in Fashion Design from Virginia Commonwealth University in 2007. 

Following graduating, Lauren spent some time in New York, living, working and dipping her toe into the fashion industry.  After following her heart back to Richmond in 2011 she began The Wild Heart—a vintage inspired leather handbag line. While building the brand, she helped open Richmond’s Addison Vintage in 2013. 

After six fulfilling years as a co-owner of Addison, she began a new chapter by opening The Wild Heart storefront in July, 2019. 

 In the intimate space, Lauren brings a consciously-curated collection of her favorite designers together from around the world. She draws inspiration from her supportive husband Brian and sweet son Nolan.  Her experiences, travels, and lifestyle are influences that can be seen around the shop.

With help from her sister Jessica Divine—the designer behind Blue Begonia Jewelry—they have cultivated the aesthetic that has come to be The Wild Heart.  

Speaking to fun-loving, free spirited and like-minded individuals, The Wild Heart offers an array of women's wear, gifts, accessories, homewares, and baby items with a focus on ethical, sustainable and handmade practices.

Excited for what the future holds, Lauren knows this is just the beginning of The Wild Heart's story.